MD’s Message

Mr Hiroyoshi YoshikawaToyota Tsusho Africa (Pty) Ltd (TTAF), a wholly owned subsidiary of Toyota Tsusho Corporation (TTC) Japan, was founded in 1999 in South Africa as the trading and supply-chain specialist in the Toyota Group.

Since then, we have expanded our footprint into many Regions in Sub-Saharan Africa extending Products and Services in line with TTC’s Global vision “Be the Right One”.

TTC Global Vision signifies not only the importance of understanding and focus on our market (Be the Right One for you), but also highlights the need to ensure that we maximise our capabilities and networks (Be the Right One for us) in order to create effective synergies ensuring new possibilities for a future sustainable society (Be the Right One for future).

In line with TTC vision, TTAF will develop further into the following three fields: Life & Community, Resources & Environment and Mobility. Key to our ongoing success will be to ensure that our TOYOTSU Core Values (Genba-focus; Collective Force and Innovator Spirit) are central to the way we conduct business in the region. To this end we place a strong emphasis on creating sustainable strategic partnerships with regional partners, who have an understanding and experience in their local markets. Combined with global technology and knowledge from TTC, a strong sense of confidence and trust in TTAF could be expected from our customers.

Our most important asset is our people. It is very important for us to create and continuously develop an inclusive workplace environment where we value diverse opinions and provide meaningful opportunities for growth. This will enable us to be flexible and responsive to our customer requirements resulting in the evolvement of the TTAF value chain.

As a business we want to remain a contributing member of the African society we operate in; therefore, through our Corporate Social Responsibility (CSR) and regular business activities we believe that our contribution will support further growth and development in our society.

As Managing Director I look forward for Toyota Tsusho Africa to “Be the Right One” for Africa.


Hiroyoshi Yoshikawa
Managing Director
Toyota Tsusho Africa